Cultural Awareness

The power of media and our even more greatly connected world means that being equipped with cultural awareness when doing business in any part of the world is a critical requirement for success.

In 2006, the CEO of the Chenaar Group interviewed the Malik of Alam Sher, a village in Kurram Agency in Pakistan’s Federally Administered Tribal Areas (FATA). One statement he made that features in the documentary she directed “The Other Side of the Tora Bora” was:

“Before Television, the people of Kurram Agency didn’t even know who the President of the country was. Or what a Presidency was for that matter.”

Now with televisions and mobile phones being found in even the most remote parts of the world, the Chenaar Group provides support to both the Public and Private sector in enhancing their capabilities in better understanding the cultural environment within which they are operating. Diaspora community engagement is even more powerful in this interconnected world, and the Chenaar Group network includes arts, culture and sports engagement tools.

The Chenaar Group can also be engaged to create bespoke programs to suit your needs, so get in touch to find out more about  CG’s Cultural Awareness capabilities.

In 1875 Rudyard Kipling's father, John Lockwood Kipling, was the curator of the Lahore museum. Rudyard Kipling was said to have been inspired by the Zamzama cannon in front of the museum which featured in his novel Kim. This cannon is still referred to by the people of Lahore as "Kim's Gun."