With the rapid pace of technology advancements, the way in which we send and receive information is constantly evolving. The Chenaar Group can help build effective platforms to create messages that will resonate with your audience and use channels that your target group will be accessing. The Chenaar Group has experience working in film, digital and online spaces as well as the ever expanding role of mobile phone technology in this field.
The CEO of the Chenaar Group Directed a documentary in Pakistan’s Federally Administered Tribal Areas (FATA) in 2006 which showcased the opinions of locals living there. This is a part of the world which at that time did not have great mobile-phone connectivity. Now, many residents of this area have cells phones and the way in which one can engage with local opinions in geopolitically important parts of the world are rapidly evolving.
Is this the making of the next Pakistani Ultimate Frisbee team? Photographed on the border between Pakistan and Afghanistan, these young boys will have many key decisions to take in their lifetime. What messages and opportunities are provided to them can make all the difference in terms of their life choices, from which sports they play to how they chose to spend their lives.